|
Author: Thomas H. Davenport ISBN: 1422103323 / 9781422103326 Year: 2007 Availability: Out of Stock
You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In "...
|
|
|
|
Author: John A. Quelch, Katherine Jocz ISBN: 1422117359 / 9781422117354 Year: 2007 Availability: Out of Stock
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing...
|
|
|
|
Author: Charles Handy ISBN: 0875843018 / 9780875843018 Year: 1990 Availability: Out of Stock
In an era when change is constant, random, and, as Handy calls it, discontinuous, it is necessary to break out of old ways of thinking in order to use change to our advantage. Handy examines how dra...
|
|
|
|
Author: Robert S. Kaplan David P. Norton ISBN: 0875846513 / 9780875846514 Year: 1996 Availability: Out of Stock
The Balanced Scorecard provides the management system for companies to invest in the long term-in customers, in employees, in new product development, and in systems-rather than managing the bottom ...
|
|
|
|
|
|
|