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Euro Marketing : A Strategic Planner for Selling into the New Europe

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Title: Euro Marketing : A Strategic Planner for Selling into the New Europe
Author: Rick Arons
ISBN: 1557382018 / 9781557382016
Format: Hard Cover
Pages: 285
Publisher: Probus Publishing
Year: 1991
Availability: Out of Stock
     
 
  • Contents


List of Charts and Figures
Acknowledgements

Part I : Introduction
Chapter 1. : The Three Telephones
Chapter 2. : Resurrecting a Kingdom in Decline
Chapter 3. : How Much Do You Know About the “New Europe”
Chapter 4. : Danger: Continent Under Construction-Proceed at Your Own Risk

Part II : Euromarketing
Chapter 5. : Complacency Invites European Competition at Home: Looking Back
Chapter 6. : A European Business and Strategy Overview
Chapter 7. : EuroMarketing: Some Differences in Approach

Part III : Strategic Alliances and Their Application
Chapter 8. : The Strategic Alliance: The Key to European Market Penetration
Chapter 9. : The European Community and the Nature of Strategic Alliances
Chapter 10. : Learning from the Experiences of Large Companies in the New Europe
Chapter 11. : Successful European Strategies
Chapter 12. : Establishing the Smaller American Company in Europe

Part IV : Eastern (Central) Europe
Chapter 13. : The New Eastern Europe: Opportunity or Trap
Chapter 14. : Moving to Market Economy
Chapter 15. : Business Strategy for Central Europe
Chapter 16. : A Foothold in the East
Chapter 17. : A Helping Hand from the West, or Who Was That Masked Man?

Directory of European Information Sources
Chapter 18. : Directory of European Information Sources
Appendix : “Eurospeak” Glossary of the New Europe
Chapter 19. : Eurospeak: The Languge of the New Europe

Endnotes
Index

 
 
 
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