The digital age has transformed business opportunities and strategies in a resolutely practical and data-driven project universe. This book is a comprehensive and analytical source on entrepreneurship and Big Data that prospective entrepreneurs must know before embarking upon an entrepreneurial journey in this present age of digital transformation.
This book provides an overview of the various aspects of entrepreneurship, function, and contemporary forms. It covers a real-world understanding of how the entrepreneurial world works and the required new analytics thinking and computational skills. It also encompasses the essential elements needed when starting an entrepreneurial journey and offers inspirational case studies from key industry leaders.
Ideal reading for aspiring entrepreneurs, Entrepreneurship and Big Data: The Digital Revolution is also useful to students, academicians, researchers, and practitioners.
Preface
Chapter 1 : In Search of Change Leaders : Case Studies
Chapter 2 : Entrepreneurial Motivation
Chapter 3 : Entrepreneurial Sustainability
Chapter 4 : Women Entrepreneurship
Chapter 5 : Disciplined Entrepreneurship
Chapter 6 : The Lean Start-up
Chapter 7 : Mastering Marketing Analytics
Chapter 8 : Entrepreneurial in the Informal Structure
Chapter 9 : Entrepreneurial Negotiation
Chapter 10 : Agropreneurship
Chapter 11 : Salespreneurship
Chapter 12 : Servicepreneurship
Chapter 13 : Preparing an Effective Business Plan
Chapter 14 : Rising Intrareneurship - Case Studies
Chapter 15 : Marketing Chronicles from Pre Smartphone to Post Smartphone Era
Chapter 16 : Management Concepts and Entrepreneurship
Chapter 17 : Anticipating and Avoiding the Pitfalls that can Sink a Start-up
Chapter 18 : Case Studies on Change Maestros
Chapter 19 : Managing Growth in New Ventures
Chapter 20 : Entrepreneurial Finance
Chapter 21 : Bootstrap Financing
Chapter 22 : Corporate Social Responsibility and Social Ethics
Chapter 23 : Digital Footprints and Social Media
Chapter 24 : The Pitfalls of Entrepreneurship or the Grim/Darkside of Entrepreneurship
Chapter 25 : Contemporary Types of Entrepreneurship : An Insight
Index
