Corporate Entertaining as a Marketing Tool

British companies are currently spending over #500 million a year on corporate hospitality and the industry is growing. This text is aimed at helping managers to avoid expensive mistakes and provide them with ideas on how to use corporate hospitality professionally.

Introduction

Chapter 1 : What is Corporate Entertainment?
Chapter 2 : Why Do It?
Chapter 3 : Targeting The Guests
Chapter 4 : Making Sure Guests Attend
Chapter 5 : Entertaining Internally
Chapter 6 : Making The Choices
Chapter 7 : Making It Work on The Day
Chapter 8 : Who to Go to for Help
Chapter 9 : Spectator Events
Chapter 10 : Participative Events
Chapter 11 : Travelling Abroad
Chapter 12 : Celebrities and Experts
Chapter 13 : Getting The Results
Chapter 14 : Bribery and Corruption

Conclusion
Index