The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extensive of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based and game theory), applications in diverse areas, computation of monetary equivalent of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
Foreword
Chapter 1. : Conjoint Analysis as an Instrument of Market Research Practice
Chapter 2. : Measurement of Price Effects with Conjoint Analysis : Separating Informational and Allocative Effects of Price
Chapter 3. : Developing Business Solutions from Conjoint Analysis
Chapter 4. : Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data
Chapter 5. : A Comparison of Conjoint Measurement with Self-Explicated Approaches
Chapter 6. : New Product Development in the Software Industry : The Role of Conjoint Analysis
Chapter 7. : Non-Geometric Plackett-Burman Designs in Conjoint Analysis
Chapter 8. : On the Influence of the Evaluation Methods in Conjoint Design – Some Empirical Results
Chapter 9. : The Value of Extent-of-Preference Information in Choice-based Conjoint analysis
Chapter 10. : A Multi-trait Multi-Method Validity Test of Partworth Estimates
Chapter 11. : Adaptive Conjoint Analysis : Understanding the Methodology and Assessing Reliability and Validity
Chapter 12. : Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods
Chapter 13. : Conjoint Choice Experiments : General Characteristics and Alternative Model Specifications
Chapter 14. : Latent Class Models for Conjoint Analysis
Chapter 15. : Dealing with Product Similarity in Conjoint Simulations
Chapter 16. : Continuous Conjoint Analysis
Author Index
