Clean, Green & Read All Over : Ten Rules for Effective Corporate Environmental & Sustainability

For anyone involved in writing or evaluating corporate environmental and sustainability reports, this book provides a clear-headed analysis of what works best and why. An organizational environmental or sustainability report represents an opportunity to capture the loyalty of employees and customers, not to mention the interest of financial analysts and the resources of investors and lenders. Morhardt explains why an environmental or sustainability report can be a great tool to publicize the success of corporate environmental management systems. While you may have only heard of very large organizations making the most of this type of publicity, this author can show any size organization how to do the same.

You may have heard about The Body Shop, IBM, British Petroleum, Volvo, General Motors, BMW, and Ben and Jerry’s receiving powerful external recognition, awards, favorable commentary in the press and praise from financial analysts. Some of this recognition is based in environmental performance, much of it results from the vision, attitude, and range of topics addressed in the reports. This book explains how large and smaller organizations can gain by adopting a strong vision of sustainability, publicizing it, and systematically working to improve- no matter what your company’s current level of performance is.

Epigraph
List of Illustrations
Acknowledgments
Preface
Introduction

Part I : An Introduction to Environmental and Sustainability Reporting
Chapter 1 : What Is Environmental and Sustainability Reporting?
Chapter 2 : The Business Case for Environmental and Sustainability Reporting
Chapter 3 : Guidelines and Operating Standards for Environmental and Sustainability Reporting
Chapter 4 : What Should Go into an Environmental or Sustainability Report?
Chapter 5 : Effective Presentations in Print and on the Web

Part II : Ten Rules for Writing Highly Effective Environmental and Sustainability Reports
Chapter 6 : Company Profile
Chapter 7 : Vision and Commitment
Chapter 8 : Stakeholders
Chapter 9 : Policies and Management Systems
Chapter 10 : Aspects and Impacts
Chapter 11 : Performance Indicators
Chapter 12 : Initiatives and Mitigations
Chapter 13 : Performance
Chapter 14 : Costs and Investments
Chapter 15 : Goals and Targets

Part III : Sustainability Report Evaluation and Scoring Systems
Chapter 16 : Existing Environmental and Sustainability Report Scoring Systems
Chapter 17 : The Pacific Sustainability Index: A New Scoring System for Environmental and Sustainability Reports
Chapter 18 : Conclusions

Appendixes
Appendix A : The Pacific Sustainability Index Scoring Sheet
Appendix B : How 40 of the Largest Corporations Score on Their Environmental and Sustainability Reports
Appendix C : Reports Used for Metrics, Performance Indicators, Goals, and Targets
Appendix D : Environmental and Social Metrics
Appendix E : Goals and Targets
Appendix F : Corporate Environmental and Sustainability Reports
Bibliography
Company Index
Subject Index