Business Intelligence and Analytics in Small and Medium Enterprises

Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that are visible is related to business intelligence and analytics (BI&A). Concepts such as data warehouse, key performance Indicator (KPIs), data mining, and dashboard are changing the business arena.

This book aims to promote research related to these new trends that opens up a new field of research in the small and medium enterprises (SMEs) area.

Features

• Focuses on the more recent research findings occurring in the fields of BI&A
• Conveys how companies around the world are facing today's technological challenges
• Shares knowledge and insights on an international scale
• Provides different options and strategies to manage competitive organizations
• Addresses several dimensions of BI&A in favor of SMEs

Preface

Chapter 1 : Process Mining - Prerequisites and Their Applicability for Small and Medium-sized Enterprises
Chapter 2 : Using Customer Analytics to Succeed : The Case of Mexican SMEs
Chapter 3 :  Data Management Software Solutions for Business Sustainability - An Overview
Chapter 4 :  A Paradigm Shift in Accounting and Auditing  in the Era of Big Data
Chapter 5 : Mobile Advertising Framework : Format, Location and Context
Chapter 6 :  Marketing Analytics : Why Measuring Web and Social Media Matters
Chapter 7 : Managers’ Perception of Business Intelligence Capability of SMEs in Turkey
Chapter 8 : The Development of Loyalty Programs in the Retail Sector
Chapter 9 :  Business Intelligence, Big Data, and Data Governance

Index