Business Innovation : A Case Study Approach

This book provides an understanding of innovation models and why they are important in the business context, and considers sources of innovation and how to apply business frameworks using real-world examples of innovation-led businesses.

After providing a solid background to the key concepts related to innovation models, the book looks at why innovation takes place and where the sources of innovation lie, from corporate research to crowd-sourced and government-funded initiatives. Innovation models across manufacturing, services and government are explored, as well as measuring innovation, and the impact of design thinking and lean enterprise principles on innovation and sustainability-driven imperatives.

Offering a truly comprehensive and global approach, Business Innovation should be core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Innovation Management, Strategic Management and Entrepreneurship.

Preface

Part I : "What" - Introduction to Innovation
Chapter 1 : Innovation : General Background
Chapter 2 : Models of Innovation
Chapter 3 : Challenges Embracing Innovation

Part II : "Why" - Innovation Imperatives
Chapter 4 : Innovation - A Key to Business Success

Part III : "Where"- Sources of Innovation
Chapter 5 : Sources of Innovation

Part IV : "How" - Approach to Advance Innovation
Chapter 6 : Framework Based Innovation Approach

Part V : Innovations in Industry Verticals
Chapter 7 : Innovations in Manufacturing
Chapter 8 : Innovations in Service Industry
Chapter 9 : Innovations in Government

Part VI : Economics of Innovation
Chapter 10 : Measuring Innovation

Part VII : Special Topics on Innovation
Chapter 11 : Design Thinking
Chapter 12 : Lean Enterprise and Innovation
Chapter 13 : Sustainability-focused Innovation

Part VIII : Case Studies
Case 1 : Amgen - Biosimilar Innovations - By Kavya Sivan
Case 2 : FedEx - Innovation Through Sustained Adaptability - By Alaina Gregory
Case 3 : Reliance Jio - From 4G to Digital Innovation - By Hursh Motwani
Case 4 : Stryker Case Study - Design Thinking Response to COVID-19 - By Kyle Geiger
Case 5 : Whirlpool - A History of Sustained Innovation from Within - By Malik Abbasi
Case 6 : Apple’s Swift - A Programming Language Innovation for the Future - By Maxwell Cornellier
Case 7 : Microsoft - The Age of Nadella - By Serena Wang and Minnie Sun
Case 8 : The Procter & Gamble Company - A Unique Innovation Approach - By Minnie Sun and Serena Wang
Case 9 : Timberland - Sustainable Innovation - By Drew Arnson
Case 10 : Zara-Inditex - Fast-Fashion Done Right - By Rocco Pelà
Case 11 : Patagonia - Leader of a Sustainable Business - By Suzanna Yik
Case 12 : Amazon - Head in the Cloud : Transformation Through Leadership’s Lens - By William McCrone
Case 13 : Ericsson’s Innovation through M&A - By Derek Kuo
Case 14 : Samsung’s New Age Innovation Using Organization and Culture - By Derek Kuo
Case 15 : Sun Pharma Industries - Innovation through Specialty Acquisition Strategy, Technology, Leadership, and Culture - By Katie Kuhlman
Case 16 : Ecovative Design - Sustainable Business - By Daniel Meeks
Index