As the field of business analytics continues to emerge, there is a dearth of textbooks geared for this market. Reflecting the growing importance of analytics, this book present the important areas of business analytics with concepts, techniques, applications, and trends where those in business, information systems/information technology, or even some computer science programs may find useful. It appropriate for the graduate level students and undergraduate seniors as well. This authors focus on the key areas where this material could be adequately covered in a one-semester, or even a one-quarter, course.
Preface
Chapter 1 : Discovery Informatics
Chapter 2 : Executive Dashboards
Chapter 3 : Producing Insight from Analytics
Chapter 4 : Data Mining Fundamentals
Chapter 5 : Text Mining Fundamentals
Chapter 6 : Neural Networks
Chapter 7 : Big Data Analytics
Chapter 8 : Social Media Analytics
Chapter 9 : Educational Data Mining
Chapter 10 : Legal and Privacy Considerations
Index
