Anatomy of a Start-up explores the real-life case studies of 27 start-ups, while an expert panel evaluates each one's chance for success.
Here, you'll have the business strategies, financial summaries, and analyses for each company at your fingertips. You'll meet each company's founders and gain their valuable insights. And you'll enjoy a revealing update on where each company stands today.
Enjoy an unparalleled opportunity to explore the business launch process and use what you learn to your own advantage.
Foreword
Introduction
Chapter 1. : Dirve-In Movies
Chapter 2. : Rooms with a View
Chapter 3. : The Money Game
Chapter 4. : Good Vibrations
Chapter 5. : Cheap Counsel
Chapter 6. : Hollywood Shuffle
Chapter 7. : Head of the Class
Chapter 8. : Not for Profit
Chapter 9. : New Brew
Chapter 10. : Cookie Monsters
Chapter 11. : The Perfect Business?
Chapter 12. : Educating Octavia
Chapter 13. : The Next Big Thing
Chapter 14. : Play Money
Chapter 15. : Hot Seats
Chapter 16. : The Small Chill
Chapter 17. : “Plastics!”
Chapter 18. : Muscling In
Chapter 19. : Made in the U.S.A.
Chapter 20. : Seeing Red
Chapter 21. : House Calls
Chapter 22. : Decisions, Decisions
Chapter 23. : Down in the Dump
Chapter 24. : A Whole New Game
Chapter 25. : Broadcast News
Chapter 26. : Play By Play
Chapter 27. : Class Pictures
The Results : The Truth About Start-ups
“IF I Knew Then What I Know Now”
Index
