Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices? Are there any taboos? What legal restrictions do apply? What kind of advertising infrastructure is there? Are there any institutions, federations or boards of advertising? What media are readily available? How are media data collected? What are the methods of gaining advertising data? How can specific target groups be addressed? Are there any particular preferences concerning the use of media?
The book starts with an overview on the impact of culture and offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Written by specialists from these countries.
Preface
Chapter 1 : The Impact of Culture on Advertising
Chapter 2 : Advertising in Australia
Chapter 3 : Advertising in Belgium
Chapter 4 : Advertising in Finland
Chapter 5 : Advertising in France
Chapter 6 : Advertising in Germany
Chapter 7 : Advertising in India
Chapter 8 : Advertising in Japan
Chapter 9 : Advertising in Russia
Chapter 10 : Advertising in South Africa
Chapter 11 : Advertising in Taiwan
Chapter 12 : Advertising in the USA
The Authors
