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Wayne Mackey

Total Book : 1
 

Value Innovation Portfolio Management : Achieving Double-Digit Growth Through Customer Value

Author: Richard Tait, Ronald Lasser, Sheila Mello, Wayne Mackey
ISBN: 1932159576 / 9781932159578
Year: 2006
Availability: In Stock
Value Innovation Portfolio Management offers a new, proven approach to product portfolio management and innovation that uses customer value as the key predictor of success. It illustrates how shifti...
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