Whether you work for an established company and want to trailblaze new products (intrapreneurship), or want to establish your own new venture (entrepreneurship), The Guide to Entrepreneurship: How to Create Wealth for Your Company and Stakeholders supplies invaluable guidance along with concrete action plans. In contrast to academic publications that merely emphasize accounting methods, this guide to intrapreneurship and entrepreneurship focuses squarely on the entrepreneur.
Demystifying the process of starting a company from scratch, the book provides aspiring entrepreneurs with detailed guidance that is written in plain English. It explores what constitutes entrepreneurial timber and the leadership skills required to raise all the needed capital. If you are thinking of starting you own company or have already decided to take the plunge, this book will help you determine:
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If you have what it takes to become a successful entrepreneur
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The value of your idea before funding
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If you and your team possess the skills required to gain a market advantage
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How to raise capital effectively
Explaining the critical importance of intellectual property to investors, the book covers the fundamentals of business valuations. It also explains how to write winning business proposals. While each chapter is designed to stand on its own, the book chapters are arranged in a manner that makes it easy for entrepreneurs to jump from chapter to chapter as they please.
Identifying the unique set of characteristics that are shared by successful entrepreneurs, this guide will be especially helpful to anyone looking to start new ventures that require a high degree of scientific knowledge.
Acknowledgments
Introduction
Chapter 1 : Entrepreneurial Timber
Chapter 2 : Intrapreneurship : Corporate Entrepreneurship
Chapter 3 : Women and Entrepreneurship
Chapter 4 : The Entrepreneurial Environment
Chapter 5 : New Venture Creation
Chapter 6 : Financing Your Dream
Chapter 7 : Organizational Structure
Chapter 8 : Power Negotiations
Chapter 9 : Marketing and Sales
Chapter 10 : Intellectual Property
Chapter 11 : Meet the JOBS Act
Chapter 12 : Strategic Management
Chapter 13 : Valuation Techniques
Chapter 14 : Writing a Winning Business Plant
Chapter 15 : Harvesting
Index
About the Author
